Embellishment
Embroidery explained
Cotton Collection
Embroidery can turn a simple shape into the piece a collection is remembered for. It also adds cost and time, so the technique should match the design, the fabric and the quantity. Here is how the main options compare, and how a design moves from artwork to bulk.
The main techniques
Technique | What it looks like | Best for | Cost and time |
|---|---|---|---|
Machine embroidery | Even, precise stitching, repeated exactly on every piece | Logos, motifs, all-over patterns, larger quantities | Fast in bulk once the design is programmed |
Hand embroidery | Slightly irregular, textured, visibly crafted | Necklines, yokes, statement details | Slower; time grows with the area covered |
Hand embellishment | Beads, sequins, mirrors, tassels added by hand | Occasion and resort pieces | The slowest; priced by the detail |
Combined | Machine base with hand-finished details | Rich designs at a workable price | Balances look, cost and lead time |
Placement or all-over
Placement embroidery sits in one position on the garment, such as a neckline, a cuff or a pocket. It is usually worked on the cut panel before stitching, so it lines up exactly with the seams.
All-over embroidery covers the fabric itself and is worked before cutting, like a printed fabric. It suits repeated motifs across a whole garment.
From artwork to approval
Artwork: you send the design at full size, with colours and placement marked.
Trial: we produce an embroidery trial on the bulk fabric, testing thread colours, stitch density and backing.
Approval: you check the trial for colour, scale and placement, and comment or approve.
Sample: the approved embroidery is placed on the garment sample.
Bulk: every piece is checked against the approved sample on the line.
What drives cost and time
Stitch count and area: the larger and denser the design, the longer it takes.
Colours: each thread colour adds a change on the machine or a step by hand.
Fabric: fine or stretchy fabrics need stabilising and more care.
Hand work: beads, mirrors and hand stitches are priced by the piece and add days to the schedule.
How we advise
Share the design and your target price. We suggest the technique that fits, and where a design can be simplified without losing its character, we show you the option. Embroidery and embellishment are carried out by our own teams in Noida.